Another high percentage meat mix that also comes in 2 lb tubes, with a low percentage fruit/vegetable mix. The difference here is the rice has been eliminated from this style mix. Just like in the ADVANTAGE BEEF/RABBIT the main meats for the ADVANTAGE PLUS is human-grade beef and rabbit.  Organ meat (heart and kidney) is added to the total mix between 8 to 10% by weight to match a natural diet. Even though LIVER is an organ, it has some different qualities than the other organ meats and needs to be limited to about 5% to match a natural diet. Chicken egg is added as the egg is one of the greatest protein sources available. We use fresh Atlantic Salmon in this custom mix. Fish and other seafood are excellent protein sources for dogs and cats while being relatively low in saturated fats and low in calories (good for weight control). To eliminate some parasites found in fish, our salmon is lightly cooked. Therefore, our raw pet food does not contain raw fish. Fish is also a great source of omega 3 EFA. This is where the difference is. This custom mix gets the same mixture of fruit & vegetable, BUT the white rice is eliminated.